SEIBU The Exchange TRX • 西武 • せいぶ at The Exchange TRX
Location: G.AT.1, Level C, G, 1, & 2, Plaza The Exchange TRX, Persiaran TRX, Imbi, 55188 Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
Floor 1 · The Exchange TRX
The store covers multiple categories including international designer fashion, Japanese and Korean beauty brands, contemporary homeware, gourmet food, and lifestyle products. The fashion edit covers both established luxury brands and emerging designers, with a particular strength in Japanese labels not widely available elsewhere in Malaysia. The beauty section stocks J-beauty and K-beauty brands alongside international cosmetics. The homeware and food halls offer Japanese ceramics, artisanal food products, and gift items. The store environment reflects Japanese retail standards of cleanliness, order, and attentive service.
Product prices range from RM30 for small gift items to several thousand for designer fashion. The Exchange TRX outlet is positioned as a premium department store destination. The store is busiest during weekends and festive seasons. The Japanese department store format provides a shopping experience distinct from Western department stores, with emphasis on curation and presentation.
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Photo Gallery
SEIBU The Exchange TRX • 西武 • せいぶ
Seibu Department Store Entrance
The entrance to the Seibu department store is visible, with the store name illuminated above the wide opening. Inside, a food court or cafe area with a curved counter and decorative banners is visible. To the left, a display for Truefitt & Hill grooming products is set up, featuring an image of a barber. To the right, promotional posters for "Baby Essentials" and other items are displayed on easels. People are seen walking in and out of the store and browsing inside.
Seibu Department Store
The exterior of the Seibu department store entrance is decorated with Ramadan-themed ornaments. Inside, various displays of food and merchandise are visible, including a bakery section and gift baskets. Promotional signs are placed at the entrance.
Seibu Department Store Entrance
A wide shot of the entrance to the Seibu department store. The store's name is prominently displayed in large, illuminated letters above the entrance. To the left and right of the entrance are large digital screens displaying advertisements for FRED jewelry. In the center of the foreground is a large, abstract copper sculpture on a black marble base. People are seen walking in and out of the store and browsing displays.
Strawberry Daifuku Display
A long display of strawberry daifuku (mochi) in various flavors and colors. The daifuku are arranged in clear plastic containers on a table. Some containers show whole strawberries inside the mochi, while others are covered in green or pink mochi. A person wearing blue gloves is visible in the background, arranging the display.
Clothing Store Interior
The interior of a well-lit clothing store. Mannequins are displayed wearing various outfits, including dresses and traditional attire. Racks of clothing are neatly arranged throughout the store, with shelves displaying accessories and shoes. Decorative plants and floral arrangements add to the ambiance. A sign on a display table indicates a 30% discount.
Children's Toys Display
A retail display shelf filled with various children's toys, primarily featuring characters from the show Bluey. The toys include plush figures, playsets, vehicles, and accessories. A large circular sign with the word "MOOSE" is visible at the top of the display. The shelves are stocked with colorful packaging, and the overall impression is of a toy store aisle.
Department Store Interior
A wide shot of the interior of a brightly lit department store. Mannequins dressed in suits and patterned shirts are displayed near the entrance. Racks of clothing are neatly arranged throughout the store. Signage for "wardrobe" and "REPLAY" are visible. Floral arrangements add decorative touches.
Dessert Display Case
A refrigerated display case filled with various cakes and pastries. The top shelf features strawberry shortcakes and raspberry pastries. The middle shelf has small, round cakes decorated with purple and green frosting, and some rectangular chocolate cakes. The bottom shelf displays more chocolate cakes and small round cakes with fruit toppings.
Supermarket aisle with merchandise and decorations
A wide aisle in a supermarket is filled with various products displayed on shelves and racks. In the foreground, there are displays of packaged goods, including bags of what appears to be snacks or food items. To the right, a blue display unit features the text "Make everywhere a ZUS" and a stylized logo. A large cardboard cutout of BT21 characters is prominently placed in the center, with a sign that reads "MORE BTS AWAITS AT CENTRAL EXCHANGE!". Decorative flags are strung across the ceiling, adding a festive atmosphere. In the background, more shelves of products and shoppers can be seen.
Tote Bags
Two Anya Hindmarch tote bags are displayed on a marble surface. The larger bag is behind a smaller one. Both bags are beige with a repeating pattern and have leather handles. The smaller bag has the words "I AM A PLASTIC BAG" in cut-out letters on the front. In the background, there is a display with colorful parrots and floral patterns. A red textured box is to the left of the bags. A price tag is visible in the lower right corner.
Seafood Display
A refrigerated display case filled with various seafood items, including pre-packaged sushi and whole fish on ice. In the foreground, there are packages of salmon and other fish fillets. Further back, rows of sushi and sashimi packs are neatly arranged. A sign indicates 'SABA Mackerel' priced at RM 18/pc. The overall scene suggests a fresh seafood section in a market or grocery store.
Oysters on Display
A large plastic container filled with oysters is displayed in a refrigerated case. A sign above indicates a weekend promotion for "SUISAN Unlimited Harima Oyster" priced at RM 90.00 per bag, with a regular price of RM 12.00 per piece. To the left, decorative pink flowers and greenery are visible. Tongs are placed on the edge of the container for customers to use.
Mall Interior with Hanging Plants and Advertisement
A wide shot of the interior of a multi-level shopping mall, featuring lush green hanging plants cascading down from the ceiling and along the pillars. A large banner hangs in the center, advertising "The Exchange" and "Unlock Exclusive Tourist Rewards." The banner shows images of gift vouchers and text about redeeming RM100 worth of cash vouchers. Escalators and various shops are visible on different levels, with shoppers walking around. In the foreground, a display of products, possibly from a store, is visible.
Home Goods Store Interior
The interior of a home goods store, likely a department store, with displays of bedding, pillows, and other home textiles. In the foreground, a bed is made with dark grey bedding. To the left, shelves are stacked with packaged bedding sets, some with the brand name CANNON visible. A mannequin is positioned near the shelves, holding a packaged bedding set. Further back, more shelves display various home textile products. A sign with "CANNON EST. 1971" is visible on a display to the right. Another sign indicates "60% OFF".
Supermarket aisle with snacks
A supermarket aisle stocked with various snack products, including chocolate, mocha, and matcha latte flavored items. Decorative banners with the "SEIBU" logo hang from the ceiling. Several shoppers are visible in the background, as well as a seating area with tables and chairs.
Dessert Display Case
A display case filled with various cakes, tarts, and pastries. The top shelf features whole cakes, including a strawberry shortcake, blueberry cheesecake, and tiramisu. The middle shelf has smaller tarts and cheesecakes, such as soft yogurt cheesecake, soft chocolate cheesecake, and matcha cheesecake. The bottom shelf showcases individual desserts like lemon tarts, chocolate eclairs, and bunny-shaped mousse cakes. Below the desserts, stacked boxes with the logo "Champignons Pâtisserie" are visible.
Assortment of Fresh Fruits
A display of various fresh fruits, including oranges and apples, packaged for sale. Some fruits are labeled with brand names like 'SUN FRESH' and 'BENIMADONNA'. A price tag indicates 'RM 80' for one item.
Shine Muscat Grapes
A display of Shine Muscat grapes, a variety of green grapes, packaged in clear plastic containers and yellow netting. A price tag indicates 'NAGANO JAPAN SHINE MUSCAT 1 BUNCH RM 150'. In the background, there are also packages of strawberries and Nagano Purple grapes.
Promotional display with BTS characters
A promotional display featuring characters from BTS, known as BT21, is set up in a store. The display includes a large cutout of the characters and shelves stocked with products. A banner above reads "PROMOTION". Flags of various countries are hung across the ceiling, and checkered bunting is also visible. Several people are browsing in the background.
Handbags on Display
A close-up view of several designer handbags displayed on a stand. The handbags are in various colors including white, black, and brown. The white handbag in the foreground has the embossed text "THE SACK BAG" and "MARC JACOBS" on it. The bags are arranged in a row, with their handles visible. The background appears to be a textured wall and floor.
Oysters on Display
A display of fresh oysters on ice in a clear plastic container. Tongs are provided for serving. Decorative elements include a fan with a wave design, artificial flowers, and a circular sign with Japanese characters. A price tag indicates 'JAPANESE OYSTER HOKKAIDO RM 21'.
Interior of a store with seating area and merchandise displays
The image shows the interior of a store, possibly a department store or a supermarket, with various merchandise on display. In the foreground, there are shelves filled with packaged food items, including coffee and snacks. To the right, stacks of boxes are visible, with branding that includes the text "ZUS". In the middle ground, a seating area with tables and chairs is set up, where several people are seated. The store is decorated with banners and flags bearing the logo "SEIBU". In the background, more merchandise and shoppers can be seen. A price tag for "RM 12.49" is visible on a display of boxes.
Assortment of Strawberries
A display of various types of strawberries packaged in clear plastic containers and boxes. Each package has labels indicating the variety, origin, and price. Some of the visible varieties include Sanukihime, Kotoka, and Tochiaika. The strawberries are arranged on tiered shelves, with some additional fruits like tangerines visible in the background.
Fruit and Sandwich Display
A refrigerated display case filled with various fruits and fruit sandwiches. On the top shelf, there are whole fruits like mangoes and apples, along with cups of pineapple juice. Below, rows of packaged fruit sandwiches are visible, including strawberry and shine muscat varieties. Further down, individual cups of cut fruits like strawberries, grapes, and oranges are displayed, along with packaged strawberries and other fruits in boxes. Price tags are visible for some items.
Assortment of Fruits
A display of various fruits, including Shine Muscat grapes, apples, and persimmons, packaged for sale. Some apples are decorated with an 'X'mas' bell graphic. Price tags are visible for Shine Muscat grapes (RM 150), Christmas Sun Fuji apples (RM 60), and Akioh Persimmons (RM 100).
Oyster Bar Display
A large display of fresh oysters in a refrigerated case, with a backdrop featuring images of oysters and the text "OYSTER BAR". There are also some crab legs in a basket and pink cherry blossoms decorating the display. Signs indicate prices for oysters and crab.
Prepared Meals Display
A display of pre-packaged meals and food items in a retail setting. Various types of meals, including rice dishes with different protein options and side dishes, are stacked in clear plastic containers. Some desserts and other food items are visible in refrigerated display cases in the background. A digital menu board is also visible in the upper right corner.
Interior of a retail store with appliances and a coffee counter
The image shows the interior of a large retail store, likely a department store or electronics store. In the foreground, there is a brightly lit counter with a coffee machine and the illuminated signage "TEXTURE LITE". Further into the store, aisles are filled with various home appliances such as toasters, blenders, and kettles from brands like Kenwood, Magimix, DeLonghi, and Balmuda. Several customers are seen walking through the store. The ceiling features a complex lighting and ventilation system.
Shoe Store Display
A brightly lit shoe store with shelves displaying a variety of footwear. The back wall is painted a vibrant orange, with green geometric designs and stacks of books as decor. Shelves are stocked with sneakers, sandals, and other shoe styles. In the foreground, a display rack holds more shoes, and lush green plants add a touch of nature to the retail space.
Le Marche Mediterranean Cuisine Store
A well-lit interior of a store named Le Marche, specializing in Mediterranean Cuisine. The store features extensive displays of wine bottles on shelves and in wooden crates. In the foreground, there are stacks of Japanese confectionery products. A sign indicates a section for "15 JAPANESE CONFECTIONERY." The store also has decorative elements like Italian flags and a large red apple-shaped lantern.
Home Goods Store Interior
An interior view of a well-lit home goods store, showcasing various kitchenware and bedding items. In the foreground, a display of stainless steel pots and pans is prominent. To the left, a bed with blue bedding is set up. Further back, shelves are stocked with more merchandise, and several mannequins dressed as chefs are visible. Shoppers are browsing the aisles. A sign indicating "50%" is displayed on a shelf.
Chanel Wonderland Christmas Display
A festive Chanel Wonderland display in a shopping mall, featuring Christmas trees, gift boxes, and a large Chanel logo. A portrait of a woman is prominently displayed, along with Chanel branding. People are seen shopping and walking around the mall in the background.
Seibu Department Store Entrance
The image shows the interior of a shopping mall with the prominent "SEIBU" signage illuminated above. To the left, a decorated Christmas tree stands next to a display with a "SALE" sign. Further to the left, a store with "DAMIANI" signage is visible. To the right, a large digital screen displays "REJURAN COSMETICS" and a large abstract sculpture is positioned in front of it. Another Christmas tree is visible on the right side of the image.
Hokkaido Fair Promotion
A wide shot of a shopping mall interior with a large banner overhead announcing a "Hokkaido Fair" and "Promotion". The banner features Japanese text and graphics. Below the banner, shoppers are seen browsing various stalls and displays.
Dekopon Oranges
A display of Dekopon oranges, a variety of Japanese citrus fruit, packaged in green foam netting and clear plastic containers. A sign indicates they are from Kumamoto, Japan, and priced at RM 80 for 2 pieces. There are also "Please do not touch" signs in English and Japanese.
Mannequins in traditional attire
Mannequins dressed in traditional clothing are displayed in a store, adorned with festive decorations. The mannequins are placed on decorative pedestals, and colorful geometric ornaments hang from the ceiling, creating a festive ambiance. In the background, racks of clothing and luggage displays are visible, suggesting a retail environment. A sign on the pedestal reads "YANI BAKHTIAR".
Kitchenware Display
A retail display shelf filled with various kitchenware items, including coffee makers, teapots, mugs, and glassware. The shelves are organized with products from brands like BODUM and KIELO. Some items are displayed in their packaging, while others are shown individually. There are also decorative flowers on the top shelf. A sign indicating "25% OFF" and "20% OFF" is visible on one of the shelves. In the background, a glimpse of another store or section is visible, with signage that includes the word "chocolate".
Children's Toy and Book Store
A brightly lit store interior displaying a variety of children's toys and books. Shelves are stocked with plush toys, board games, and educational books. A prominent display features books with titles like "Bunny," "Bedtime," "Playtime," "Farm Friends," "Mealtime," and "Tractor." Another section shows toys and games, with a sign indicating "40%" off. The overall atmosphere is colorful and inviting, suggesting a dedicated children's section within a larger department store.
Assortment of Strawberries
A display of various types of strawberries packaged in clear plastic containers and boxes. The strawberries are red and some are a lighter, peachy color. Some boxes have Japanese text and branding. Prices are visible on some of the labels, ranging from RM 230 to RM 400.
Fruit Display
A display of various fruits, including strawberries, apples, oranges, and bunches of green grapes. One sign indicates 'NAGANO JAPAN SHINE MUSCAT' priced at '150 RM'. The fruits are packaged in boxes and nets, presented on tiered shelves.
Dessert Display
A display case filled with various pastries and desserts. In the foreground, there are three informational cards detailing different items: SHIAWASE Chux Cream Puff, Rice ball Cream puff, and Brulee Baum. Each card shows a picture of the dessert and its price, with RM18 being a common price point. A promotional offer for buying multiple items is also visible. Behind the cards, various cream puffs and cake-like pastries are arranged on shelves. The reflection in the glass shows people and the interior of the shop.
Assortment of Japanese Strawberries
A display of various types of Japanese strawberries in boxes, with prices listed. The strawberries are presented in different colors and varieties, including red, white, and mixed colors. Some boxes are labeled with Japanese text and origin information.
Seibu Department Store Entrance
A wide shot of the entrance to a Seibu department store. The large gold lettering "SEIBU" is prominently displayed above the entrance. Inside, there are various promotional displays and stalls, including a "Taste of Malaysia" section with food items and merchandise. People are seen walking through the store and browsing the displays.
Christmas Apples and Shine Muscat Grapes
A display of premium fruits, including apples decorated with "Merry Christmas" stickers and individually wrapped. Also featured are bunches of Shine Muscat grapes, presented in decorative waffle cone-like packaging. Price tags indicate RM 100 for Xmas Apples and RM 150 for Shine Muscat.
Traditional Bahulu Display
A display of traditional Bahulu cookies in plastic containers, labeled with flavors like Original, Chocolate, Pandan, and Matcha. A sign reads "FRESH MADE TRADITIONAL BAHULU". The display is set up on a table covered with a blue patterned tablecloth and a brown batik runner. Decorative banners with the "SEIBU" logo hang from the ceiling. In the background, a person is seen browsing in a store aisle with shelves of products.
Frozen Treats
A freezer display filled with various frozen treats, including ice cream cones, ice cream bars, and packaged snacks. Some items are labeled with prices and Japanese text.
Fresh Fish Display
A display of various fresh fish on ice, including whole salmon, trout, and other varieties. Packaged fish roe and shrimp are also visible. A sign indicates "FRESH TROUT SALMON WHOLE" priced at RM 11.00/100g.
Maneki-neko decoration at Seibu department store
A large, decorative Maneki-neko (beckoning cat) statue is displayed in front of the Seibu department store entrance. The statue is white with floral patterns and a raised paw. It is surrounded by a golden swirl sculpture and a base of flowers. Behind the statue, the Seibu logo is visible above the entrance. The store interior, featuring displays of handbags and other merchandise, is visible through the entrance. Decorative panels with floral and bird motifs are on either side of the entrance.
Shoe Store Display
A well-lit shoe store interior with multiple shelves displaying various men's and women's footwear. Brands such as THE FLEXX, FERRACINI, MARIO MINARDI, and OBERMAIN are visible on the wall above the shelves. Some shelves feature sale signs, including "10%" and "50%". The display includes shoes, boots, and some decorative items. In the foreground, a glass display case shows more shoes, and a green armchair is visible.
Christmas Decorations Display
A festive display of Christmas decorations, including decorated Christmas trees, plush reindeer and teddy bears, Santa Claus figures, and shelves filled with ornaments. A sign in the background reads "PROMOTION".
Sushi and Sashimi Display
A refrigerated display case filled with various pre-packaged sushi and sashimi sets. The items are arranged on bamboo mats and in clear plastic containers. In the background, there are signs with Japanese text and images of food. A roll of cling film is visible in the upper left corner.
Wine Store Interior
The interior of a wine store with shelves stocked with bottles of wine. A sign above the entrance reads "Le Marche Mediterranean Cuisine". There are displays of wine bottles and gift sets. A menu board is set up on an easel.
Home Goods Store Interior
An interior view of a well-lit home goods store. In the foreground, there are displays of pillows, bedding, and home fragrance diffusers. Shelves stocked with various home textiles and decorative items are visible throughout the store. Mannequins are also present, showcasing aprons and other apparel. Promotional signs indicate discounts and special offers.
Fresh Fish Display
A display of fresh fish on ice, including a whole trout and salmon fillets. A sign indicates the price of whole trout is RM 12.00 per 100g. Other seafood items are visible in the background.
Orange Tote Bag
A close-up shot of an orange tote bag with a repeating geometric pattern. The bag has leather handles and trim. A white tag with price and product information is attached to the handle. A security tag is also attached to the bag. The bag is displayed on a white surface, likely a store counter.
Chanel Wonderland Display
A wide shot of a multi-level shopping mall interior decorated for the holidays. In the center, a large digital screen displays an advertisement for "Chanel Wonderland" featuring a perfume bottle. Greenery hangs from the ceiling and sides of the escalators, with Christmas trees adorned with gold ornaments placed on landings. People are seen walking around the mall and on the stairs.
Mannequin Display with Festive Decorations
A retail display featuring mannequins dressed in traditional attire, adorned with festive decorations. The mannequins are arranged on tiered platforms, showcasing clothing with intricate patterns and vibrant colors. Hanging from the ceiling are decorative elements with geometric designs, adding to the celebratory ambiance. The display appears to be set up for a special occasion, possibly a cultural festival.