Rotiboy Setia City Mall
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Rotiboy Setia City Mall at Bukit Bintang
Location: Lot LG-66, Setia City Mall 7, Persiaran Setia Dagang, Bandar Setia Alam, Seksyen, U13 Shah Alam, 40170 Shah Alam, Selangor, Malaysia
Setia City Mall
Rotiboy at Setia City Mall is a bakery outlet specialising in the Rotiboy Mexican coffee bun. The Rotiboy brand created the coffee bun phenomenon that swept across Malaysia and the region.
The product range covers the signature Rotiboy Mexican coffee bun, alongside other bun varieties including buttermilk buns, cheese buns, and sweet buns, and beverages including coffee and tea. The Rotiboy format provides the signature coffee bun experience with the distinctive buttercream filling and coffee-flavoured crust that created the brand's fame. The Rotiboy Mexican coffee bun features a crispy, cracked coffee-flavoured topping over a soft, airy bread filled with buttercream that melts when warm. The aroma of freshly baked coffee buns, which draws customers from the mall corridor, is the brand's most powerful marketing tool. The Setia City Mall location serves the Shah Alam community with the Rotiboy experience. The format is quick-service with both immediate consumption and takeaway. The buns are baked throughout the day to ensure freshness and the warm-from-the-oven experience that provides the optimal flavour and texture. The Rotiboy brand pioneered the premium bun category in Malaysia, with the coffee bun becoming a cultural phenomenon that inspired numerous imitators. The simple, focused product range ensures quality and consistency.
Individual buns cost from RM3 to RM5. The outlet is busiest during afternoons and weekends. Rotiboy provides the signature coffee bun experience with the buttercream filling and coffee crust that created the brand's fame. The Setia City Mall location serves the Shah Alam community. The freshly baked aroma drives foot traffic. The warm-from-the-oven experience provides optimal flavour. The focused product range ensures quality. The brand pioneered the premium bun category.
The product range covers the signature Rotiboy Mexican coffee bun, alongside other bun varieties including buttermilk buns, cheese buns, and sweet buns, and beverages including coffee and tea. The Rotiboy format provides the signature coffee bun experience with the distinctive buttercream filling and coffee-flavoured crust that created the brand's fame. The Rotiboy Mexican coffee bun features a crispy, cracked coffee-flavoured topping over a soft, airy bread filled with buttercream that melts when warm. The aroma of freshly baked coffee buns, which draws customers from the mall corridor, is the brand's most powerful marketing tool. The Setia City Mall location serves the Shah Alam community with the Rotiboy experience. The format is quick-service with both immediate consumption and takeaway. The buns are baked throughout the day to ensure freshness and the warm-from-the-oven experience that provides the optimal flavour and texture. The Rotiboy brand pioneered the premium bun category in Malaysia, with the coffee bun becoming a cultural phenomenon that inspired numerous imitators. The simple, focused product range ensures quality and consistency.
Individual buns cost from RM3 to RM5. The outlet is busiest during afternoons and weekends. Rotiboy provides the signature coffee bun experience with the buttercream filling and coffee crust that created the brand's fame. The Setia City Mall location serves the Shah Alam community. The freshly baked aroma drives foot traffic. The warm-from-the-oven experience provides optimal flavour. The focused product range ensures quality. The brand pioneered the premium bun category.
+60 11-1635 3128
Lot LG-66, Setia City Mall 7, Persiaran Setia Dagang, Bandar Setia Alam, Seksyen, U13 Shah Alam, 40170 Shah Alam, Selangor, Malaysia
Setia City Mall
Operating Hours
Closed - Opens Tomorrow
Opens tomorrow at 10 am
Monday
10 am–10 pm Tuesday
10 am–10 pm Wednesday
10 am–10 pm Thursday
10 am–10 pm Friday (Today)
10 am–10 pm Saturday
10 am–10 pm Sunday
10 am–10 pm Our Menu
All prices are in Malaysian Ringgit (RM / MYR)
Buttermilkboy + Soya Milk
RM 5.90Mochaboy + Soya Milk
RM 5.90Cheeseboy + Soya Milk
RM 6.50RotiBoy (5 PCS PROMO)
RM15.20Mochaboy
RM3.40Rotiboy
RM3.20Buttermilk
RM3.40Menu Photos
Value Combo
A menu displaying value combos of buns and soya milk.
Rotiboy Cafe Menu
A digital menu board displaying various baked goods and pastries with their prices.
Overall Rating
4.3 / 5
Based on 137 Google reviews
Negative Reviews
Arif Aizat
Some of the workers here are quite rude to customers. They don't greet the customer well and will make a face if you ask for a new batch of rotiboy. I also was laughed at by two Malay lady workers in front of my face before for ordering …
Positive Reviews
Foxtrot_Delta
Fresh bun & tasty. Friendly staff 😊👍🏻 …
vincent khaw
This local bakery's Mexican buns are a timeless classic! Their brand has been a local favorite for years, and for a good reason. The buns are soft, incredibly flavorful, and have that perfect balance of sweet and savory. But, the only …
Write a Review
Photo Gallery
Rotiboy Setia City Mall
Rotiboy Bakeshoppe
A circular, illuminated sign with the Rotiboy Bakeshoppe logo hangs outside a store. The logo features a cartoon chef with a wide smile and the text "Rotiboy" and "Bakeshoppe" below. The store appears to be located in a mall, with reflections of other shops and people visible in the glass facade.
Rotiboy Cafe
The exterior of a Rotiboy Cafe with a prominent sign. Inside, display cases show baked goods, and there are tables and chairs for seating.
Rotiboy Bakery
The exterior of a Rotiboy bakery with a prominent sign above the entrance. Inside, display cases are filled with baked goods. A man in a red and white shirt walks past the storefront. There are tables and chairs for seating.
Rotiboy Cafe
The exterior of a Rotiboy Cafe with a prominent sign above the entrance. Inside, customers are seen queuing and seated at tables. Display cases show baked goods, and a counter area is visible.
Rotiboy Bakery
The exterior of a Rotiboy bakery shop. The shop has a prominent sign with the name 'Rotiboy' in stylized font above the entrance. A circular illuminated sign with the Rotiboy logo is also visible. Inside, display cases show baked goods, and menu boards are mounted on the wall. The shop is located within a mall, with other stores and shoppers visible in the background.
Rotiboy Cafe
The exterior of a Rotiboy Cafe with its prominent signage. The cafe has a dark blue facade with the cafe name in illuminated white cursive letters. A wooden counter is visible inside, along with display cases. Several customers are seated at tables inside and outside the cafe.
Rotiboy Cafe
The exterior of a Rotiboy Cafe with a prominent neon sign. A queue of customers is visible inside, and a cleaning cart is positioned in the foreground.
Rotiboy Cafe
The exterior of a Rotiboy Cafe with a prominent illuminated sign. Inside, customers are seated at tables. A large mural of a dragon adorns the wall behind the seating area. An exit sign is visible above the entrance.
Rotiboy Cafe
A view of the Rotiboy Cafe storefront with a line of customers waiting. The cafe's name is prominently displayed in illuminated lettering above the entrance. Inside, baked goods are visible on display shelves.
Rotiboy Cafe
The exterior of a Rotiboy Cafe bakeshop with a prominent sign. The shop has a modern design with dark blue and orange accents. Inside, display cases show baked goods, and ovens are visible in the background. A long table and chairs are set up outside the entrance.
Rotiboy Signatures and Promotion
A promotional image showcasing various Rotiboy buns. The top section highlights 'Signatures' with individual bun names and prices: Buttermilkboy (RM 3.70), Cheeseboy (RM 4.20), Mochaboy (RM 3.70), and Rotiboy (RM 3.50). The bottom section features a 'Buy 5 Rotiboy' promotion for RM 16.60, with an image of five Rotiboy buns. Social media handles and website are listed at the bottom.
People queuing at a bakery
A busy bakery with customers queuing to order and staff serving them. There are display cases filled with pastries and baked goods. Some customers are seated at tables, while others are standing in line. The bakery appears to be located in a mall or shopping center.
Rotiboy Bun
A close-up shot of a Rotiboy bun, a type of sweet bun, resting on its branded paper wrapper. The bun has a golden-brown, slightly crisp exterior with a darker, caramelized top. A small, oval-shaped piece of chocolate is visible embedded in the top of the bun. The paper wrapper is white with the Rotiboy logo and the tagline "one is never enough... since 1998" printed in brown. The wrapper also features orange and white stripes on the right side. The bun is placed on a dark, textured surface.
Puffs in a Display Case
A close-up view of a display case filled with various types of puffs. Three labels are visible, indicating 'CURRY CHICKEN PUFF', 'SARDINE PUFF', and 'TUNA PUFF', each priced at RM 3.10. The puffs appear golden brown and flaky.
Rotiboy Bag
A white paper bag with an illustration of a smiling baker and the Rotiboy Bakeshoppe logo. Below the logo, it says "one is never enough... since 1998." The bag has orange and white stripes on the right side. The bag is placed on a green surface.
Bakery Display
A blurred interior view of a bakery with multiple display cases filled with baked goods. The display cases are illuminated, showcasing rows of pastries, bread, and other items. Some items are individually packaged in plastic bags. In the background, a person is visible behind a counter. Overhead, there are shelves and lighting fixtures.
Baked Goods Display
A display case filled with various baked goods, including cookies and pastries. Some items are individually bagged and displayed on a shelf above the case. The display case has multiple shelves, with some items labeled with their names and prices.
Bakery Counter with Display Cases
A view of a bakery counter with several digital screens displaying promotions and products. In the foreground, a black table and chair are visible. Behind the counter, a display case showcases various pastries and bottled drinks. A staff member in a black hijab and apron is serving customers.
Pastry in Packaging
A close-up shot shows a person holding a pastry inside a white paper bag. The pastry appears to be a croissant or similar baked good with flaky layers and a golden-brown crust. The paper bag has some text and graphics printed on it, but they are mostly obscured by the pastry and the hand holding it.
Assortment of Buns
A wooden plate holds several round buns. One bun is cut in half, revealing a dark filling. Another bun is topped with chocolate chips, and a third has a cheesy topping. In the background, a carton of eggs and a burlap cloth are visible.
Bakery Display
A display case filled with baked goods and bottles of liquid are visible in a store. A man is standing to the left of the display case, and a woman is partially visible behind the counter on the right. There is a sign with an image of bread rolls and text that reads "BUY 5 - INSTANT CAKE".
Bakery Display
A blurred interior view of a bakery display case filled with various baked goods. The display case is illuminated by overhead lights, and shelves are stocked with items in clear packaging. In the background, an escalator and people can be seen, suggesting the bakery is located in a mall or similar public space.
Rotiboy Bakeshoppe Interior
A view of the interior of a Rotiboy Bakeshoppe, showing a counter with baked goods, seating area with tables and chairs, and a menu board above the counter.
Rotiboy Bag
A hand holds a white paper bag with orange stripes on the side. The bag has the Rotiboy logo, which features a cartoon chef with a wide smile, and the text "Rotiboy Bakeshoppe" and "one is never enough... since 1998". A pastry is visible inside the bag. The background shows a tiled floor and blurred figures of people walking.
Dessert Display Case
A person stands in front of a display case filled with various desserts. The case has a checkered pattern on its base and is illuminated from above. In the background, there are illuminated panels on the ceiling and a green light.
Bakery Display
A view of a bakery interior with a display case filled with pastries and baked goods. There are ovens in the background and a counter with the words "SELECT HERE" visible.
Rotiboy Cafe 5 Pes Promo
A promotional sign for Rotiboy Cafe advertising a '5 Pes Promo' for Rotiboy buns. The sign features an image of several Rotiboy buns, along with butter and coffee beans. The price is listed as RM 5.20, with a 'Hot Deal' tag. The bottom of the sign includes the website and social media handles for Rotiboy Malaysia.
Bakery Display
A view of a bakery counter with various food items on display. In the foreground, a refrigerated display case shows rows of green cakes and sandwiches. Behind the counter, a person is visible, and there are bottles of drinks and more food items. Three illuminated panels above the counter display images of pastries and drinks.
Bakery Counter with Payment Options
A view of a bakery counter with a digital menu board above, a cash register, and various payment acceptance signs. There are also trays of baked goods visible in a display case and on racks. A sign indicates that plastic bags cost RM0.20.
Baked Good in Packaging
A close-up shot of a golden-brown baked good, possibly a pastry or bread roll, nestled inside white paper packaging. The packaging has an orange and white striped pattern on the inside and features some brown graphic elements and text on the outside, though the text is mostly illegible and reversed.
Counter Staff
A woman wearing a black uniform and grey apron stands behind a counter, smiling at the camera. She is holding a mobile phone in her hand. In front of her are stacks of white plates, a paper bag with the logo "Rotiboy", and a cash register. A sign on the counter reads "ORDER PAY HE". There is also a sign indicating the price of a plastic bag.
Rotiboy Bag
A person holds a white paper bag from Rotiboy Bakeshoppe. The bag features a cartoon chef logo and the slogan "one is never enough... since 1998." In the background, there are bottles of water in a display case and other shopping bags.
Mall Interior with Escalators and Shops
An interior view of a busy shopping mall, showing multiple levels and escalators. On the lower level, two shops are visible: Rotiboy Cafe and Big Apple Donuts & Coffee. People are seen walking on escalators and browsing at the shops.
Baked Goods with Packaging
A close-up shot of two baked goods, one whole and one partially eaten, presented in branded paper packaging. The packaging features a cartoon drawing of a chef and the text "Rotiboy". The baked goods appear to be buns with a textured, crispy topping and a soft interior, with a visible yellow filling in the eaten bun.
Takeaway Bags and Tray
Several plastic takeaway bags filled with food are placed on a white tray. The bags have the 'Rotiboy' logo printed on them. In the background, a stainless steel counter and kitchen equipment are visible. A poster with a QR code and the text "LOVE ROTIBOY" is also visible on the left.
Bitten Pastry
A close-up shot of a golden-brown pastry, partially eaten, resting inside a white paper bag with orange stripes. The bag has faint text and a logo printed on it.
Rotiboy Bag
A close-up shot of a Rotiboy Bakeshoppe paper bag. The bag features a cartoon drawing of a smiling baker at the top, followed by the Rotiboy logo and the text "Bakeshoppe". Below this, it says "one is never enough... since 1998". The bag appears to be inside a car, with a steering wheel visible in the background.
Pastries in branded bags
A display case filled with individually wrapped pastries in paper bags. The bags are white with brown stripes and feature a logo of a cartoon chef with the text "Rotiboy" below it. The pastries are arranged on metal trays under bright lighting.
Bakery Counter
A view of a bakery counter with display cases filled with baked goods. Two customers are visible, one in a black hijab and another in a white hijab. A staff member stands behind the counter. In the background, other shoppers are seen in a mall setting.
Rotiboy Bakeshoppe Products
A display case filled with individually wrapped baked goods from Rotiboy Bakeshoppe. Each package features the Rotiboy logo, which includes a cartoon chef, and the text "Rotiboy Bakeshoppe". Some packages also have the slogan "one is never enough... since 1998".
Freshly Baked Buns
A close-up shot of several freshly baked buns on a cooling rack. The buns vary in topping, with some appearing plain, one with nuts, one with chocolate chips, and another with cheese. Steam is rising from the buns, indicating they are warm.
Bakery Interior with Display Cases and Seating
The image shows the interior of a bakery or cafe. In the foreground, there are tables and chairs. Behind them, a counter area features display cases filled with baked goods. A woman in a white shirt is standing behind the counter, and two customers wearing hijabs are seated at a table. Above the counter, digital menu boards display images of food items and prices. The overall ambiance is clean and modern, with bright lighting.
Rotiboy Bakeshoppe buns
A close-up overhead shot of several Rotiboy Bakeshoppe buns arranged on wooden boards and burlap. One bun is topped with cheese and appears to be a cheese bun. Another bun is sprinkled with sesame seeds, and a third bun has dark chocolate chips. Two buns are partially visible inside white paper bags with the Rotiboy logo and slogan "one is never enough... since 1998." A wedge of cheese and shredded cheese are also present on one of the boards.
Bakery Ovens with Freshly Baked Buns
Commercial ovens are filled with trays of golden-brown buns. Some buns are neatly arranged in paper wrappers on a tray, ready for serving. In the background, a stainless steel refrigerator and shelving units are visible, suggesting a professional kitchen environment. The foreground features an orange and dark-colored counter with vertical slats.
