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Mixue 蜜雪冰城 • NU Sentral at NU Sentral
Mixue 蜜雪冰城 • NU Sentral
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Mixue 蜜雪冰城 • NU Sentral
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Mixue 蜜雪冰城 • NU Sentral at NU Sentral

Location: Level LG, Nu Sentral, Kuala Lumpur Sentral, 50470 Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

NU Sentral

Mixue at NU Sentral is an outlet of the Chinese frozen treats and beverage chain offering ice cream, bubble tea, and fruit teas at highly accessible prices. The chain, known as 蜜雪冰城 in Chinese, has expanded rapidly across Southeast Asia with its value-driven pricing model.

The menu covers soft-serve ice cream in cones and cups, fruit tea, bubble tea, milk tea, and slush drinks in various flavours. The brand is known for its extremely competitive pricing, with soft-serve cones from as low as RM3-4 and drinks from RM5, significantly below the pricing of other bubble tea and dessert chains. The preparation is standardised for speed and efficiency, with the kiosk format designed for high-volume, quick service. The NU Sentral outlet is compact, optimised for takeaway, with limited or no seating. The brand's mascot, a snowman character, features prominently in the branding.

Items are priced from RM3 to RM12, making Mixue one of the most affordable treat options available. The NU Sentral outlet serves commuters and office workers seeking a refreshing, inexpensive treat. The outlet is busiest during afternoon and evening hours. The value pricing model has made Mixue exceptionally popular, with queues forming during peak periods despite the rapid service. The brand competes on price rather than premium positioning.
Level LG, Nu Sentral, Kuala Lumpur Sentral, 50470 Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
NU Sentral

Operating Hours

Closed - Opens Tomorrow
Opens tomorrow at 10 am
Monday
10 am–9 pm
Tuesday (Today)
10 am–9 pm
Wednesday
10 am–9 pm
Thursday
10 am–9 pm
Friday
10 am–9 pm
Saturday
10 am–9 pm
Sunday
10 am–9 pm