Mixue 蜜雪冰城 • NU Sentral at NU Sentral
Location: Level LG, Nu Sentral, Kuala Lumpur Sentral, 50470 Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
NU Sentral
The menu covers soft-serve ice cream in cones and cups, fruit tea, bubble tea, milk tea, and slush drinks in various flavours. The brand is known for its extremely competitive pricing, with soft-serve cones from as low as RM3-4 and drinks from RM5, significantly below the pricing of other bubble tea and dessert chains. The preparation is standardised for speed and efficiency, with the kiosk format designed for high-volume, quick service. The NU Sentral outlet is compact, optimised for takeaway, with limited or no seating. The brand's mascot, a snowman character, features prominently in the branding.
Items are priced from RM3 to RM12, making Mixue one of the most affordable treat options available. The NU Sentral outlet serves commuters and office workers seeking a refreshing, inexpensive treat. The outlet is busiest during afternoon and evening hours. The value pricing model has made Mixue exceptionally popular, with queues forming during peak periods despite the rapid service. The brand competes on price rather than premium positioning.
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Mixue 蜜雪冰城 • NU Sentral
Mixue Ice Cream & Tea Storefront
The exterior of a Mixue Ice Cream & Tea store, featuring a prominent red sign with the Mixue logo and name. Below the main sign, it reads "SINCE 1997 • ICE CREAM & TEA". The storefront has large glass windows displaying menu items and seating areas inside. A red inflatable sign with the Mixue logo is placed outside the entrance.
Mixue Ice Cream & Tea Storefront
A Mixue Ice Cream & Tea store with a prominent red sign above that reads "I LOVE YOU YOU LOVE ME MIXUE ICE CREA". A circular logo with "FRUIT TEA" is visible on the right side of the storefront. Below the logo, the text "I LOVE YOU MIXUE I" is illuminated. A QR code and a promotional poster for a "QUICK SCAN FAST ORDER" deal are also displayed. A no-smoking sign is posted on a white board. Inside, a staff member is visible behind the counter. Tables and chairs are set up outside the store.
Mixue Ice Cream & Tea Storefront
The exterior of a Mixue Ice Cream & Tea store. The prominent red and white signage displays the brand name "MIXUE" with a cartoon snowman mascot. Below the main sign, it reads "SINCE 1997 • ICE CREAM & TEA". The storefront features large glass windows and doors, allowing a view into the interior where customers are seated and staff are serving. Digital menu boards are visible inside, displaying various drinks and ice cream options. The walls are decorated with cartoon illustrations related to ice cream and tea.
Mixue Ice Cream & Tea Storefront
The exterior of a Mixue Ice Cream & Tea store. A large red sign with the Mixue logo and name is prominently displayed above the entrance. Below the main sign, there is a menu board displaying various ice cream and tea options with prices. The interior of the store is visible, showing a counter, seating area with tables and chairs, and customers. The store is decorated with cartoonish illustrations and branding elements.
Mixue Ice Cream & Tea
The exterior of a Mixue Ice Cream & Tea shop in a mall. The shop has a prominent red and white facade with the Mixue logo and "SINCE 1997 - ICE CREAM & TEA" written on it. There are people inside and outside the shop. To the left is Kenangan Coffee and to the right is Hotbox.
Mixue Ice Cream and Tea Advertisement
A close-up of a dessert with soft serve ice cream, caramel drizzle, diced mangoes, and boba pearls. The dessert is in a clear cup with chocolate syrup swirls. A cartoon snowman mascot is on the left, and a bowl of boba pearls is on the right. The background is a bright blue with ice graphics. The Mixue logo and text are visible at the top.
Iced Drink with Grass Jelly
A close-up of a tall, clear plastic cup filled with a light brown iced beverage, topped with a generous amount of dark, cubed grass jelly. The cup is covered in condensation. A cartoon snowman character wearing a red cape and a crown, holding a broom, is visible on the side of the cup. In the foreground, a small white bowl contains more grass jelly cubes. The background features a vibrant blue icy landscape with wisps of steam rising from the drink. The words "ICE", "M", and "L" are displayed in the top left corner, indicating size options. A disclaimer reads, "All pictures shown are for illustration purpose only.".
Lemon Drink Advertisement
A close-up shot of a refreshing lemon drink in a clear plastic cup, surrounded by ice cubes and lemon slices. The cup features a cartoon logo of a snowman wearing a crown and holding an ice cream cone. Text on the cup reads "ICE COOL" and indicates a size "L". The background is a vibrant blue with steam rising, suggesting a cold beverage.
Beverage Advertisement
A close-up of a beverage in a clear plastic cup, topped with ice cubes. The cup has a logo of a snowman wearing a crown and holding an ice cream cone. The background features ice cubes and a blue gradient, suggesting a cold drink. Text in the upper left corner indicates "ICE" and cup sizes "M" and "L". Vertical text on the right reads "All pictures shown are for illustration purpose only."
Strawberry Ice Cream Sundae
A close-up of a strawberry ice cream sundae in a clear plastic cup, swirled with strawberry sauce and topped with whipped cream. The cup has a sticker of a cartoon snowman character wearing a crown and holding an ice cream cone. The background features ice cubes and fresh strawberries. The text "ICE U" is visible in the upper left corner.
Kiwi Ice Cream
A tall plastic cup filled with soft-serve ice cream swirled with green kiwi sauce and topped with diced kiwi. The background is a bright blue with ice cubes. A cartoon snowman character wearing a crown and cape is on the left, winking. The brand logo MIXUE is visible at the top left.
Peach and Fruit Drink
A close-up of a refreshing beverage in a clear plastic cup, filled with diced peaches and other fruits, surrounded by ice cubes and peach slices. The drink is topped with a frothy layer and appears to be a fruit tea or smoothie. A cartoon mascot, a snowman-like character wearing a crown and holding an ice cream cone, is featured prominently on the cup. The background is a vibrant blue with wisps of steam or mist, suggesting a cold and invigorating drink. Text on the left reads "ICE COOL" with a cup icon and "L" indicating a large size.
Mixue Ice Cream
A purple soft-serve ice cream in a clear cup, topped with crushed cookies and served against a starry purple background. A cartoon character resembling a snowman with a crown and holding an ice cream cone is on the left.
Mixue Ice Cream & Tea Advertisement
A close-up of a beverage topped with diced fruit, likely mango, in a clear plastic cup. The drink is a light brown color and appears to be cold, with condensation on the cup. In the lower left corner, a cartoon character resembling a snowman wearing a crown and a red cape is winking. The background is a bright blue with ice cubes. The Mixue logo and text indicating "All pictures shown are for illustration purposes only" and "SINCE 2008 ICE CREAM & TEA" are visible at the top.
Fruit drink with ice and strawberries
A close-up of a clear plastic cup filled with a pink beverage, topped with diced strawberries and yellow fruit chunks. The cup has a cartoon character logo of a snowman wearing a crown and holding an ice cream cone. The background features ice cubes and strawberries, with a blue gradient and wisps of steam. Text in the upper left corner reads "ICE M". Vertical text on the right states "All pictures shown are for illustration purpose only.".
Mixue Strawberry Drink
A promotional image for a Mixue strawberry drink. The drink is in a clear plastic cup, filled with a pinkish-white liquid and topped with chopped strawberries and pink cubes, possibly fruit or jelly. The background features swirling pink patterns and lightning bolts, with floating strawberries. A cartoon character resembling a snowman wearing glasses, a suit, and a crown holds a microphone with the Mixue logo. The Mixue logo and text are visible in the top left corner.
Mango Smoothie with Boba
A close-up of a mango smoothie in a clear plastic cup, topped with diced mango and boba pearls. The cup has a logo of a snowman holding an ice cream cone. In the background, there are ice cubes, more boba pearls, and a sliced mango. The overall image is vibrant and refreshing, with a blue background and steam rising from the drink.
Bubble Tea Advertisement
A close-up image of a bubble tea drink with passion fruit and tapioca pearls. The drink is in a clear plastic cup with a logo of a snowman wearing a crown and holding an ice cream cone. The background features ice cubes and a blue gradient, suggesting a cold beverage. Text on the left reads "ICE COOL L". Text on the right states "All pictures shown are for illustration purpose only".
Oreo Ice Cream Sundae
A close-up of an ice cream sundae topped with chocolate sauce and crushed Oreo cookies, surrounded by whole Oreo cookies and ice cubes. The cup features a cartoon snowman logo. The background is a bright blue with swirling white mist. Text in the upper left corner reads "ICE U". Vertical text on the right states "All pictures shown are for illustration purpose only.".
Brown Sugar Boba Ice Cream
A hand holds a clear plastic cup filled with brown sugar boba, ice cream, and a red straw. The cup has a cartoon snowman logo and text that reads "ICE CREAM & TEA".
Ice Cream and Drink
A hand holds a soft-serve ice cream cone with a red and white wrapper featuring a cartoon character. Next to it is a clear plastic cup with a yellow drink, lemon slices, and a red straw. The cup has a lid with a cartoon design and text. In the background, people are seated at tables in what appears to be a cafe or dessert shop. A canvas tote bag with text is also visible.
Dessert Drink with Kiwi and Coconut Jelly
A hand holds a clear plastic cup filled with a dessert drink. The drink contains white jelly-like pieces, green jelly, and what appears to be kiwi fruit. A red spoon with white drips is in the cup. The cup has a colorful logo with a cartoon character and text that includes "MIXUE" and "Kiwi Sundae". The background shows an escalator.
Fresh-Squeezed Lemonade
A hand holds a clear plastic cup filled with a clear liquid and slices of lemon. A red straw is inserted into the drink. The cup has a label that reads "Fresh-Squeezed Lemonade" and shows a price of 2.99. In the background, a counter with various items and a person in a black cap are visible. The interior has red accents and displays on the wall.
Mixue Ice Cream and Tea Store
A view inside a Mixue store, showing a refrigerator filled with lemons, cups, and milk cartons. Two employees are visible, one in the background to the left and another to the right. A sign at the bottom indicates the outlet name is MIXUE NU SENTRAL.
Mixue Drink and Sundae Promotions
Two promotional displays for Mixue beverages and a sundae. The left display advertises a "Love Certificate" promotion with a minimum spend of RM8, featuring Cheese Peach and Cheese Mango drinks priced at RM6.00 each. The right display promotes "Hot Day Chilled Tea" with half a cup of peach pulp, offering Boba Sundae for RM5.00 and Peach Oolong Tea for RM6.00.
Drink with MIXUE branding
A hand holds a translucent plastic cup filled with a light-colored beverage, possibly a lemonade or tea, with lemon slices visible inside. The cup has red branding that reads "MIXUE SINCE 1997 ICE CREAM&TEA". The background appears to be a brightly lit indoor shopping mall with blurred figures of people walking.
Mixue Ice Cream and Tea Shop Counter
A brightly lit counter at a Mixue Ice Cream and Tea shop. Digital menu boards display various drinks and ice cream, with prices listed. The shop's logo, a snowman holding an ice cream cone, is prominently displayed on the counter. Various promotional materials and merchandise are visible.
Mixue Ice Cream & Tea Interior
The interior of a Mixue Ice Cream & Tea store. A mural of cartoon characters and ice cream-making equipment adorns the wall. Circular signs display "FRUIT TEA", "ICE CREAM", and "MILK TEA". The Mixue logo, a snowman character, is prominently displayed with the brand name below. A slogan "I LOVE YOU YOU LOVE ME MIXUE ICE CREAM & TEA" is visible on the wall.
Staff Member at Mixue Ice Cream & Tea
A staff member wearing a black cap, black face mask, and a light-colored apron with the Mixue logo and mascot is posing for a photo. The apron has the text "MIXUE SINCE 1997 ICE CREAM & TEA" and a cartoon snowman character wearing a crown and holding an ice cream cone. Behind the staff member is a red wall with cartoon illustrations, a soft-serve ice cream machine, and cups of drinks being prepared.
Mixue Ice Cream and Tea Store
A Mixue employee wearing an apron with the brand's mascot stands behind a counter. In the background, customers are seated at tables, and the store's signage is visible. A red trash can is placed next to the counter. A sign on the counter reads "Extra spoons or straws are Not Allowed.".
Mixue Store Counter
A view of the counter at a Mixue store, showing various promotional displays, menu screens, and staff serving customers. The counter is stocked with drinks and merchandise.
Mixue Ice Cream & Tea Interior
The interior of a Mixue Ice Cream & Tea store. A large neon sign with the Mixue logo and "SINCE 1997 - ICE CREAM & TEA" is visible on the wall. The walls are decorated with a black and white mural featuring cartoon characters and ice cream-making imagery. A red banner displays "FOREVER FAVORITES" and images of drinks, with one drink labeled "Creamy Mango Boba" priced at RM 7.00. Several customers are seated at tables, and white and red chairs are arranged around small round tables.
Two employees in aprons
Two employees wearing black masks and black t-shirts stand behind a counter. They are both wearing tan aprons with a cartoon snowman logo and the text "MIXUE SINCE 1997 ICE CREAM & TEA". The employee on the left is giving a thumbs up, and the employee on the right is making a peace sign. Behind them, there are screens displaying colorful images and red tinsel decorations. There are also ice cream machines and other equipment visible.
Beverage with Snowman Logo
A close-up shot of a pinkish beverage in a clear plastic cup with a snowman logo. The cup has a white lid and a red straw. In the background, there are red straws in a dispenser and a soft-serve ice cream machine. The setting appears to be inside a shop.
Oreo Ice Cream Drink
A close-up of a pink ice cream drink topped with crushed Oreos in a clear plastic cup. The cup has the MIXUE logo and "SINCE 1997 - ICE CREAM & TEA" printed on it. The drink is on a white table, with a red spoon sticking out. In the background, people are seated at tables, and there is a "No Smoking" sign.
Ice Cream and Drink
A hand holds a soft-serve ice cream cone with a red and white wrapper featuring a cartoon character. Next to it is a clear plastic cup with a yellow drink, ice, and lemon slices, branded with "MIXUE SINCE 1997 ICE CREAM & TEA". In the background, people are seated at tables in a brightly lit establishment with red and white seating. A canvas bag with black text is also visible. A receipt is partially visible in the foreground.
Mixue Ice Cream & Tea Interior
The interior of a Mixue Ice Cream & Tea shop, featuring prominent branding and seating. The walls are adorned with illuminated signs displaying the brand name "MIXUE" and slogans like "I LOVE YOU YOU LOVE ME" and "SINCE 1997 - ICE CREAM & TEA". Circular signs depict illustrations of fruit tea, ice cream, and milk tea. The seating area includes white and red chairs around small tables. A person is visible in the foreground working on a laptop.
Drinks Display
A display of numerous tall plastic cups filled with yellow and orange beverages, some with lemon slices. The cups are stacked and arranged on a wooden counter. The brand MIXUE is visible on the cups and a red banner in the background. Boxes and other products are on shelves behind the counter. A sign with contact information is in the lower right corner.
Dessert and Shopping Bags
A hand holds a clear plastic cup filled with a creamy dessert topped with chocolate sauce and cookie crumbles, and a red straw. The cup has the logo "MIXUE ICE CREAM&TEA" visible. The hand also holds the handles of two bright yellow shopping bags. In the background, a large sign displays various icons and text, including "Locker", "ATM", "Bus", "Taxi", and "e-Hailing". Below this, a directory lists various shops and their locations. The "nu sentral" logo is also visible in the background.
Ice Cream and Tea Shop Signage
A wall with illuminated signage for an ice cream and tea shop. Three circular signs depict a fruit tea, an ice cream cone, and a milk tea. Below these, large illuminated letters spell out "LOVE YOU YOU LOVE" and "MIXUE ICE CREAM & TEA". A red banner above reads "ICE CREAM & TEA I LOVE YOU YOU".
Drink Shop Counter
A counter at a drink shop with various beverages and snacks on display. There are large screens showing promotions and menu items. A staff member is serving a customer.
Mixue All-Time Top Picks
Two display boards showcase popular Mixue drinks and ice cream. The left board features Creamy Mango Boba for RM 7.00 and Peach Oolong Tea for RM 6.00. The right board displays Pearl Milk Tea at RM 5.00 (small) and RM 6.50 (large), and Mixue Ice Cream for RM 1.99. Behind the displays, beverage dispensers and a sink are visible.
Person holding an ice cream cone in front of a MIXUE store
A hand holds a soft-serve ice cream cone in a waffle cone, with a red and white wrapper featuring the MIXUE logo. In the background, the MIXUE store facade is visible with its prominent red and white signage. Digital menu boards display various ice cream and tea options. Several people are seen queuing inside the store.
Mixue Ice Cream & Tea Store
People are seen inside and around a Mixue Ice Cream & Tea store. A red sign above the store reads "I LOVE YOU YOU LOVE ME MIXUE ICE CREAM & TEA". Inside, staff members are preparing drinks. Customers are seated at tables, some looking at their phones. There are also plush toys displayed on shelves.
Mixue Ice Cream & Tea Counter
A counter at a Mixue Ice Cream & Tea store displays various items. To the left, a large poster advertises a drink with peach pulp, priced at RM 6.00. In the center, black trays hold white plastic bags with the Mixue logo. To the right, a red container labeled "MIXUE SINCE 1997 - ICE CREAM & TEA" is filled with individually wrapped pink straws. A person in a black t-shirt with the Mixue logo is visible behind the counter, reaching for the straws.
Mall Food Court
A busy mall interior with multiple levels of shops visible in the background. In the foreground, a food stall with plush toys on display is attended by staff. Several customers are waiting in line or seated at tables. A "No Smoking" sign is posted near the stall.
Mixue Top Pick Recommendations
A display showing recommended drinks from Mixue, including a "Top Pick Recommend" sign with images and prices for various beverages. Another sign advertises "Mixue's All Top Pick Peach Oolong Tea".
Mixue Ice Cream & Tea Menu
A view of the Mixue Ice Cream & Tea storefront with a prominent sign and a digital menu board displaying various drinks and desserts. The sign above reads "MIXUE SINCE 19" and a slogan "I LOVE YOU YOU LOVE ME". The menu board features "TOP PICK" items like Strawberry Sundae and Peach Oolong Tea, along with other chilled teas and boba drinks.
Mixue Ice Cream & Tea Signage
A wall with illuminated signage for Mixue Ice Cream & Tea. Three circular signs depict a fruit tea, an ice cream cone, and a milk tea with boba. Below these, the text "I LOVE YOU YOU LOVE ME MIXUE ICE CREAM & TEA" is displayed in large, illuminated letters.
Dessert Cups
Several clear plastic cups filled with soft-serve ice cream and various toppings are arranged on a wooden table. Some cups have chocolate syrup, others have a red sauce (likely strawberry), and one has a yellow sauce (possibly mango or passionfruit). The cups have branding visible on their sides, featuring cartoon characters.
Mixue Ice Cream and Tea Shop Counter
A busy counter at an ice cream and tea shop. Digital screens display promotions for a singing contest and fast ordering via QR code. Shelves behind the counter are stocked with plush toys and packaged goods. Customers are ordering at the counter, and staff are serving them. A menu board displays various drinks and prices.
Mixue Counter
A counter at a Mixue store with staff serving customers. There are various promotional displays, menus, and payment QR codes visible.